Distribution overview:
-Distribution is considered the most important part of film industry.
-In terms of Hollywood and other industrial cinema, production, distribution and exhibition operate most effectively when 'vertically integrated".
-In the UK, distribution is mainly focused on 'marketing and sustaining a global product in local markets'
-Three sections to distribution: licensing, marketing and logistics
-Licensing is process where by a distributor acquires legal right to exploit a film, and can take place on two levels
-International distribution, makes sure it goes to 90+ territories around the world
-Local distribution, acquiring licensing to release and exploit films in certain countries
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